Clear Do’s and Don’ts
Rules That Stop Your Logo Being Misused
The most useful page of a brand book is often the simplest: the ways your logo must never be used. We show each mistake as a picture, such as a tilted or bent logo, changed colours, an added gradient or a clashing background, so a printer or a dealer understands it at a glance, without reading a long manual. This page is from a brand book we designed for a smart home products brand.
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